SEO is the abbreviation for Search
Engine Optimization; this is a type of writing that concentrates on
a given set of keywords making the written content optimized for search
engines like Google, Yahoo and Bing to easily find. SEO articles are
important in driving traffic to websites and blogs, hence the need to
fully understand how this is done.
The first step in writing good SEO
articles is to evaluate and find the right keywords that will be used
in writing. This can be done by writing down at least five phrases or
words that are likely to be typed into search engines by internet users.
A thesaurus and Google’s Latent Semantic Index can be used to find
synonyms of these words.
Before commencing the actual writing
of SEO articles, good and detailed research should be done on the various
topics to be written. Recommended though not a must, the research should
be done a day before the actual writing day. This is so because, full
digestion and mastering of the topic helps in writing the articles faster
and in great details. The research results should either be saved on
hard copy for easier reference when doing the writing or better still
in soft copy on your computer.
To be able to write good SEO articles
faster, good research is crucial as this gives the mind the full information
of what should be written about. When writing, there’s always a likeliness
of making several mistakes but this should not be dealt with when writing
the article as this will slow down the speed of writing. Instead, writing
should be done with a free-flowing mind state, after which editing and
proof reading is done there after.
Keyword density is what kills what
would have been a good SEO article. Normally, for a 500 word article,
they keywords should not be more than six in number or exceed a percentage
of 2%. This is because; articles that have above normal number of keywords
are flagged as spam and will not be indexed by search engines. What
this means is that, the content on the written article will not drive
traffic back to the website, hence low sales if that website is a business
minded website.
All in all writing good SEO articles
need skill and time. Focus mainly is done on the keywords which should
not be too many to spam the content. Spelling and grammatical mistakes
should be checked by proof reading as they hinder the main purposes
of good SEO articles, which is to bring lots of traffic to websites.
Besides all the optimization done for search engines, the content should
be relevant, informative, fun to read and beneficial to the readers.
This is what will keep the readers coming back for more.
