Title
Business Marketing and Blogs
Word Count(480)
SUMMARY:
Blogging can be fun for those doing it as a hobby, but unknown to some a blog can be the best thing missing in kicking off a new start in the grown of your company.
KEYWORDS:
Blogs, blogging, marketing, websites, business
ARTICLE BODY:
From small scale companies like the one I run, to multibillion companies like Microsoft, Nokia, Apple and the like, blogging has become the order of the day in getting people to learn about upcoming events, products and services. This is because; blogs reach out to many people at once. Unlike monthly publications, or periodic, blogs are easy to update and maintain. A blog can be hosted by the company’s website or can be hosted freely on several free blogging platforms out there with Google’s Blogger and Wordpress being the forerunners in this sector.
Well, setting up a blog is quite simple, like 1+1, but the trick comes to technical aspects of SEO and Search Engines come to play. SEO Articles are most preferred by any business website out there, as the keywords in these articles and registered by various search engines, and each time someone types in those words, the search engine can generate the search results that redirect back to that website. A single website can therefore not in normally cases be able to fully utilize these search results to capitalize on traffic. A solution therefore lies in creating a number of blogs, either on the mother website, of elsewhere to increase traffic back to the business website. This also involves careful creation of articles that have relevant keywords related to the products and services being sold, advertise or offered on the website.
As earlier stated, well written SEO Articles usually contain a certain number of keyword, usually not more than 2% otherwise content will be flagged as spam by search engines. If a website or article is flagged as spam, that means that the search engine robots will not be crawling that website to generate new results. What this means is that, if a potential customer keys in relevant keywords that would have generated results relevant to your website, the results returned will not include the flagged website, hence a reduction of traffic to that website.
Successful blogs are built on specific niches. This makes it easy for customer readers to trace that blog. Choosing a niche is simple if you have fewer products in your company. If they are many, then grouping most related products into one blog helps out.
Blogs are useful in business marketing. This is because; they can give details features about a certain product or services. It can also give stepwise instruction on how to setup or troubleshoot faults that might come up when handling the product. Another advantage of business blogging is that it gives the customers or consumers to comment about the product. This is made possible by the commenting forms embedded below the blogs.
Marketing businesses on blog is a rather new addition to successful marketing; it has worked for many, but for the few who tried and failed, think it’s a waste of time.
